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If you’ve ever wondered where the food at your grocery store comes from, and how long it took to get there, you’ve probably never shopped at Freshippo (also known as Hema).

Seventeen Freshippo supermarkets in Shanghai recently launched a food-provenance feature that tells customers about an item’s farm-to-store journey. The information includes verifications such as photos of the distributor’s business licenses and food-safety certificates complete with an official government seal.

To access the function, in-store customers use the Freshippo mobile app to scan a food’s QR code, which brings up the provenance details. Because the information lives on the product page of each item, consumers shopping from home via app have access to it as well.

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