Chinese consumers can now buy products inspired by treasures housed within the world’s largest art museum, the Louvre.
The museum has announced a collaboration with Alibaba Group to launch a flagship store on B2C e-commerce platform Tmall and a content agreement with Alifish, Alibaba’s online licensing platform.
Located in central Paris, the Louvre is one of the world’s most recognizable landmarks and displays some 38,000 pieces of art across eight curatorial departments. To bring the museum’s wonders closer to Chinese consumers, the Alifish team leveraged a combination of Alibaba’s data-analysis capabilities and its licensing expertise to identify the Louvre’s most influential and popular works. The product-development team then used the findings to innovate various art-inspired items in collaboration with major international as well as Chinese brands. These products range from lipsticks in the shape of the Winged Victory of Samothrace and eye shadow compacts themed after the Venus de Milo to satchels bearing the likeness of the Mona Lisa.