Welcome back to Hangzhou for the 12th installment of Alibaba’s 11.11 Global Shopping Festival! Has it already been a year? As you’ve come to expect, this live blog will offer information, insight and color from the world’s largest online shopping event. Bookmark this page for our take on the annual Countdown Gala and midnight kickoff, along with what brands are up to, insight from key figures, KOLs and experts, other interesting 11.11 fun facts & tidbits and – of course – the final results. You can also follow us on our social-media accounts: Twitter, Facebook, Instagram and LinkedIn. Media will find resources they may need here.