The Alibaba News Roundup is a weekly digest of events and happenings across the company. With less than 24 hours before 11.11 Global Shopping Festival activities commence in Hangzhou, our focus is on what to expect in the lead up to and during the second sales window that opens at midnight. We detail how international brands have localized their strategies to capture the attention of trend-seeking Chinese consumers. And we take a look back at stellar results from Alibaba’s travel platform, Fliggy, during the first sales window of Nov. 1-3.
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