As livestream e-commerce – a trend accelerated by the Covid-19 pandemic – continues to heat up, Taobao Live pumped out a series of measures for brands to supercharge their growth through its immersive technology.
One way that the Alibaba Group-owned livestreaming platform has sought to do this is by deeply integrating its livestream technology with brands’ e-commerce stores.
Slated to roll out soon, the upgraded “live stores” will be highly customizable, the platform said. Brands will be able to display their streams prominently on their store homepage and can also tailor special experiences for different tiers of customers. For example, they can create invite-only VIP programs and interactive features and vouchers that only pop up for their loyalty-club members.