China’s affluent young urbanites are shaping the future of the country’s consumer market; what they want today will be mass-market tomorrow.
We’ve compiled key trends for global retail brands to note based on insights and data gathered from around e-commerce giant Alibaba Group’s ecosystem.
The rise of wellness products during the coronavirus pandemic, as well as products serving as a medium for self-expression, have launched a cohort of successful brands in the world’s second-largest economy this year.
We’ve focused on the shopping habits of the digitally native Generation Z, known as Zoomers, because of their outsize influence on consumer trends. Despite making up just 15% of China’s population, Zoomers account for 25% of expenditure on new brands.
Alizila scoured the halls of Alibaba’s annual offline event, the Taobao Maker Festival (TMF), for retail entrepreneurs that personify our Top 5 emerging trends.